About Mobile Experts Directory

The Mobile Experts Directory is a network of qualified mobile marketing specialists that are experienced, knowledgeable and capable of delivering valuable advice and expertise.

Essentially the Mobile Marketing Directory is a listings service, connecting organizations for free that need help developing or implementing a mobile marketing strategy - with independent consultants that can help navigate the waters with the most effective and appropriate experience.

The Mobile Marketing Directory exists to provide a searchable profile for Mobile experts and initially, a human based referral service that can intelligently understand a client’s needs and can recommend one or more independent experts to speak with, at no upfront cost to you.

The mobile marketing environment can be a daunting place for brands and companies of all sizes. The myriad of technology and content choices is vastly greater than even the general digital and online environment. There is no single place organizations can find an independent and experienced mobile expert to assist them with a single campaign or complete strategic advice.

Mobile marketing is now a mainstream channel and with the variety of options for services and communications requires any expert providing strategic advice should have relevant industry expertise or knowledge.

Traditionally, mobile strategy has been performed by technology service providers as an add on service. This has a number of drawbacks including:

• An inherent conflict of interest
• Potential lack of industry knowledge
• No provider covers all technology

The market is expanding rapidly as experienced mobile specialists move into different areas, working for specialist, PR and full service ad agencies, with many setting up their own independent strategy businesses.

The Mobile Marketing Directory is the home of all experts great and small when it comes to mobile marketing.

Mobile experts are generally recommended or approached through the pre-existing network of specialists and subsequently submit a profile along with business referees for listing. All new profile enquiries and listings are checked and managed manually, typically involving personal contact and verification of referees. There is currently no fee for listing and if the applicant does not have sufficient relevant experience within the mobile marketing space, no listing will result.

No you cannot. The Mobile Marketing Directory is a matching service and you should not rely in any way on our guidance or referral to mobile experts. You will have to determine for yourself the value of advice that the specialist can provide via a proposal or other arrangement. We suggest taking time to understand their experience, knowledge and what ideas they may have for your business or campaign.

Yes, once we supply you with any Mobile Expert information or arrange for them to contact you, it is up to you what happens next. The Mobile Marketing Directory plays no part in any agreement or business process. You need to make sure you are content with the relevant objectives, measurable outcomes and budget agreed to.

Potentially yes. Many of the Mobile Experts in the directory perform outsourcing arrangements in respect of mobile campaigns on a regular basis. This may include choice of technology vendor, execution, reporting on results and customer services. This often works well in freeing up the client to focus on their business or as an outsourced service to another provider, such as an advertising agency.

The Mobile Experts Directory works by intelligently matching your needs with one or more mobile experts that most closely match the experience and knowledge required. This ensures that any enquiries through to those on the listings are genuine, are at the right stage for third party discussion and also helps to frame the needs through a basic analysis.

In the medium term based on the success of the Mobile Marketing Directory and approval of the Mobile Experts to be listed, we will be releasing profiles publically for clients to search and analyze independently.

Complete the Needs Analysis page, which shouldn’t take more than 2 minutes and we will be in contact with appropriate recommendations.

If you are interested in joining the Mobile Marketing Directory and feel that you have the necessary experience (with satisfied customers) and knowledge to advise others, go to Join the Directory to find out more.

This is to be determined between you and the Mobile Marketing Expert.

Many times, you will not know, until you engage with an expert. The questioinare below on your needs will also help us to cooperatively address that same question with you.